That’s a mouthful, isn’t it? The theory by Marshall McLuhan is actually quite simple and is likely something you’ve heard before. Technological determinism is the idea of how media technologies affect patterns of human thinking and human beings’ ways of relating to the world around them (Rosenberry & Vicker, pg…

How your mood is affected by the media you consume. Is mass media making you miserable? As consumers of media, we all have our reasons for using it. To gain knowledge, for emotional experiences, personal needs like credibility and confidence, social needs like connecting with family and friends, or simply…

We live in a modern, digital age where every story, headline, or trending hashtag is just a finger-tap away. It’s truly incredible to see the evolution of traditional media like magazines, newspapers, and radio transform into digital media like television networks and social media. But now that it has become…

I grew up in a generation that experienced the before and beginning of social media. Before the internet, traditional media like magazines, newspapers, and radio were the main avenues of communication. News and storytelling have branched out from traditional media onto social media platforms like Facebook, Twitter, and Instagram. Now…

Overview The goals of this campaign are to increase Disney Plus subscribers, increase purchases of premier access on Disney Plus, and increase engagement on Instagram. The pre-event will post short teasers from the film and post Instagram stories of segments from the original movie and create memes from the screen…

Social media is a great way for companies and brands to engage with their followers and promote their products or service. But it is that company or brand’s responsibility to be aware of what they’re posting on their social media platforms as this can impact them positively, or negatively. So…

The Dark Truth of Social Media I had the advantage of growing up before Social Media was popular; in fact, I didn’t have a smartphone until I went to college. In a sense, I got the best of both worlds. I grew up without having a cell phone or worrying…

Influencers have blown up since Social Media has taken over the digital world. Influencers have become another type of marking; one that creates a loyal following and builds trust with the consumer. “Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations,” (Huff, 2017)…

Book of the Month was originally created in 1916 by copywriter Harry Scherman with the purpose of mail-order books to its members. Now, Book of the month is a subscription service that caters to each of its member's tastes and preferred genres to read. The goal of the company, originally…